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Swatch invites you to #POPITUP

Swatch invites you to #POPITUP

POP Swatch, the timepiece collection known among the watch novice and connoisseur alike, is making a big splash this month as it stages a much awaited comeback after over two decades with a brand new range of eye-popping designs.

Known for its versatility, the POP Swatch is able to transform into a pocket watch, a desk clock (thanks to its oversize case), a timekeeping locket, and an all-around wear-everyday watch that can suit your every mood – you can even switch straps with your friends to make the experience more fun! Featuring nine new designs, ranging from minimalist black-and-white to bright blue, orange and psychedelic camo, the POP Swatch line-up is all about exploring your creativity to make the watch work around your lifestyle.

As part of the global launch, I’ve been selected by the Swatch HQ in Switzerland to join a handful of bloggers and artists in producing a series of creatives that demonstrate my own vision for each POP Swatch. Check out the images below and let me know your thoughts! And if you love the watch, I’m giving you a chance to win one of two POP Swatches via an Instagram contest!

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